This one is possibly the easiest of all. Affiliate marketing is essentially just the process of earning commission by promoting other people’s (or company’s) products and services. You find a product or service you like, promote it to others, and earn a piece of the profit for each sale that you make. Now within affiliate marketing, there are two core ways we believe in going about it.
1) Unattached Affiliate Marketing
This is exactly how it sounds. Unattached affiliate marketing is when there’s not really a connection between you and the end customer. All you are doing is embedding an affiliate link into your blog, or social media post in hopes that your reader or follower will click the link and make a purchase. Several companies have set up affiliate programs, including our personal favorite, Amazon. You can check out our recent blog, 4 Books to Take On Vacation, to see how we’ve incorporated this style of unattached affiliate marketing into our blog with the help of the Amazon Affiliate program.
2) Involved Affiliate Marketing
This style of affiliate marketing is one where you have personal connection to the product or service you are promoting. You use the product or have used it in the past, so you can attest to your belief in it. It is your involvement and experience with this product or service that makes it attractive. Your customers are buying into this because of your influence. Because of your personal association, this style of affiliate marketing is likely to be more profitable, and also comes with more responsibility on your end. Even though you aren’t the one delivering the product or service, it will most definitely come back to you and potentially tarnish your name if the referral goes south. That said, be smart when deciding to endorse an affiliate marketing deal!