The Premier Success System for Women Entrepreneurs

How to Bootstrap, Boogie and Borrow Your Way to Success

Published Date:Dec 7, 2016 | Blog Category: eWomenNetwork
Phyllis Smith

Almost 2 decades ago, Sandra Yancey bootstrapped her way from a room above her garage to create her dream. She succeeded, and continues to scale and re-imagine her business. Her company is now one of the largest women’s business networks in North America.

Her journey from bootstrap to borrow for her business wasn’t easy, but it was necessary to grow. eWomenNetwork is now a global enterprise with 118 chapters in North America and members in 7 countries.

Bootstrap & Boogie How to Bootstrap, Boogie and Borrow Your Way to Success

When you’re starting out, sacrifice is a key ingredient to getting the lift you need to fly. Sandra knows all too well what it’s How to Bootstrap, Boogie and Borrow Your Way to Success like to scrimp and save. And so do her kids.

“I remember sitting my kids down and saying, ‘We can save a hundred dollars without having these advanced movie channels.’ I renegotiated my electric bill. I remember having little parties with my daughter and instead of getting manicures, we had mother-daughter manicures at home instead. When everyone was coloring their hair, I made best friends with Loreal.”

Share your bootstrapping tips below!

Bootstrap Mindset

Bootstrapping in the startup phase of your business is just way of life. You need to develop the bootstrap mindset. Startup mentor, Martin Zwilling, writes in Entrepreneur, “With startups, there is a big premium on creativity and innovation. Big competitors are quick to copy a conventional solution with minimal risk. Let a limited budget be your driver to winning, rather than a curse.”

Tips to Bootstrap your Biz

Zwilling offers 7 tips to bootstrap your business for success. They include:

  1. Stick to a business domain you know and love.

  2. Find team members to work for equity instead of cash.

  3. Build a plan around your budget, not your wishes.

  4. Stay away from office space until you have customers.

  5. Ask for advance on royalties and vendor deferred payments.

  6. Negotiate inventory management with suppliers and distributors.

  7. Choose a business model to optimize your revenue flow and timing (i.e., monthly subscription fees and optional service fees, versus one-time product sales).

Another tip for parents starting a new business – Sandra says her family didn’t take vacation for 3 years. Not even a driving vacation. She said they just hunkered down and decided they were going to put in today, so they could have everything they wanted tomorrow.

Sandra’s 3 Steps to Borrowing for Your Success

 1. Start with a business credit card: After about 2 years, Sandra’s business began to grow. She needed new computers, a postal  machine and more. She says since banks want you to have at least 3 years under your belt before considering a loan, she  opted for a business credit card instead. Sandra says, “I was advised to get a business credit card, not a personal credit card,  because you need to establish business credit.” She would find an expense that was recurring and put it on that card for auto  pay 3 days before it was due, so when it came time to borrow money she had stellar business credit.

 2. SBA Loan: As her business grew, so did expenses. Sandra eventually applied for an SBA loan. “An SBA loan is really juicy,  because that is long-term credit.” It was a 7-year loan, so Sandra planned out what she would need over the next 7 years and  applied for a $150,000 loan. The interest rate was much lower than her business credit card, and the monthly payment was  fixed for the duration of the loan.

 3.  Bank line of credit: Finally, it was time for the big guns. Sandra had established great credit, so now the bank was ready to give  her a line of credit for whatever she needed. Sandra warns that “a line of credit is personally guaranteed. That’s why I’m not  frivolous with it.”



Your Banker is Your Friend

Finally, Sandra says it’s important to establish a good relationship with your banker. She says, “Now I can call a bank and say, ‘Hey, I’m putting together a whole new enterprise system, or I’m building a studio. I need a couple of 100-thousand bucks.'” Sandra says because of that relationship with her banker, it only takes about 30 days to get approved for a line of credit.

In Sandra’s Soaring Six Success formula, which she uses as a foundation for her SOAR coaching clients, focuses on 6 “P’s” that include:

  1. People

  2. Priorities

  3. Plate

  4. Product

  5. Processes

  6. Performance

Notice that “People” is number 1 on the list. Who do you have on your A-Team to support you? Your Banker is one of those people with whom you must have in your wheelhouse in order to run your business. Although these days some big banks get a bad rap for some shady practices, it’s important for you as a business owner to make friends with your banker.

Click here to learn who else should be on your A-Team.

 Author, Phyllis Smith
 Content Manager, eWomenNetwork



Leave a comment

You must be logged in to post a comment.


Next Blog

Dec 7, 2016
eWomenNetwork

LegalEASE - New Overtime Rules on Hold for Now

Employers have spent months preparing for the unprecedented changes to the minimum salary level required to exempt an employee from the new Federal overtime law, the  Fair Labor Standards Act (“FLSA”) . Memos were prepared, handbooks were rewritten, and employees notified of their change in status. But hold on a second.  It looks like the change is unlawful. Here’s some LegalEASE to help you understand why the new overtime rules a ....Read More