Another example of a video that could get you free publicity by becoming an expert in your industry is a “Tip Video.” These are short videos, maybe 60-90 seconds long, where you offer some free advice on your area of expertise. Here’s one from another Celebrity Science client, Attorney Nancy Greene.
You might notice that these are professionally done videos in our studio with professional producers and editors. If you want to be noticed by the media, it’s best if you show yourself in the most professional and credible light.
PR vs. Advertising
Kym Yancey is the President of eWomenNetwork and Director of our Celebrity Science program. He also owned an advertising agency for 18 years, so he knows his stuff. He says that any smart, saavy, marketeer will create and design their advertising campaign to feel like PR by adding subtle advertising messages to steer an audience to the client’s business. The advantage of advertising is that you’re guaranteed to have your message played, because you’re putting dollars behind it.
As for Public Relations, Kym says PR is meant to be more nurturing. People tend to trust someone who is delivering a message that teaches them something. That said, there’s no guarantee your PR video will get played by the big media. For a low-cost option that you control, you can boost it on Facebook and use their analytics to measure the results fast and respond accordingly. If people are watching, keep it up there. If not, take it down and try another one. It’s actually a little more involved than that, but we can help you make sense of it all in our Digital Advantage program.
In the end, PR shows the real side of you. It’s your platform to show off who you are and what you know and how you can serve the public. Become the news that people want to watch. It’s a good start to building relationships with people who are thirsty to do business with people they know, like and trust.
Author, Phyllis SmithContent Manager, eWomenNetwork