2. Be consistent with messages
In a time where so much is uncertain, what your business is doing shouldn’t be. Ensure that any important messages or information about your business that the public needs to know is consistent across all platforms. A great example of this is what we saw with COVID-19 as many businesses put out a statement on their website homepage that was then shared across social media platforms. This keeps others in-the-know in the most efficient way possible.
Pro Tip: You can change the length of your message and reformat to fit each social media platform due to character limitations, but make sure the key message is still present.
3. Engage, engage, engage
Now is the time to get active with your community. Everyone has more time on their hands and the only place they can gather together is online. It’s the perfect opportunity to create relationships and make existing connections stronger. Engaging includes responding to comments, posting stories daily, liking other profile’s content, hosting a Live, sharing content, and so much more - bottom line, have an active presence.
It’s also great to note that during this time, you should be sure to respond quickly to any negative comments or messages regarding what your business is doing in response to the pandemic. Negative engagement is just as, if not more, important than positive engagement!
4. Collaborate with others
Collaboration is key, pandemic, or no pandemic. Consider different ways you could cross collaborate with other social media accounts. Whether it’s an Instagram Live, Facebook Webinar, LinkedIn blog post, or live Twitter feed chats, the possibilities are endless.
There are a few things you want to make sure you’re strategizing beforehand. Ask yourself questions like - Who would be relevant to collaborate with for my brand? How would my audience respond to it? Is my goal to educate, entertain, or engage? What’s the best platform to execute my idea on?
Once you have those answers, your next steps are to research, reach out to the collaborator, schedule a date and time, and promote across all platforms. As we saw with COVID-19, Instagram Live was a hit with many accounts going live daily. This allows you to engage with your audience and tap into the audiences of others. In other words, it’s a win-win!