The M word: How entrepreneurs can embrace the power of metrics
No one wants to measure performance and productivity but without the knowledge gained from measuring metrics in your business, you are steering a ship without a rudder. Metrics provide you with the key information you need to make decisions about how to grow your business and will answer important questions about your business such as are we profitable, where are our customers coming from, how do our customers find us, who is our ideal customer, etc.
How can you identify
who your best clients would be? You can’t — without collecting and analyzing
metrics. Acknowledge the elephant in the room. What are metrics and why do I
need to care about this?
· Origin story: How
DeTorres & DeGeorge wasn’t getting the clients it wanted
· How we did it (using and developing processes to evaluate who our clients were, who we ideally wanted
them to be)
· How we put that data to
work for us
· Results/firm growth
· How to do it
o
Determine
what matters for you
o
Questions
to ask
o
Mechanisms
to track
o What to do with the data once you have it
Key Takeaways
How can you identify
who your best clients would be? You can’t — without collecting and analyzing
metrics. Acknowledge the elephant in the room. What are metrics and why do I
need to care about this?
· Origin story: How
DeTorres & DeGeorge wasn’t getting the clients it wanted
· How we did it (using and developing processes to evaluate who our clients were, who we ideally wanted
them to be)
· How we put that data to
work for us
· Results/firm growth
· How to do it
o
Determine
what matters for you
o
Questions
to ask
o
Mechanisms
to track
o What to do with the data once you have it
It's not what you do - it's why you do it
Everything starts with why. Using Simon Sinek's message and Ted Talk, we uncover how talking about your business should always start with the why, not the what and not the how. In fact, without knowing deeply what your why is, there is no determining the what or the how. Everything starts with why.
How reframing your elevator pitch and mission statement can open doors to high-value conversations.
· “I’m a divorce lawyer”
vs “We help make the divorce process less adversarial and help clients gain
closure”
· What that small change
did for our practice
· How to uncover your own “why” and put it to work for your business
Key Takeaways
How reframing your elevator pitch and mission statement can open doors to high-value conversations.
· “I’m a divorce lawyer”
vs “We help make the divorce process less adversarial and help clients gain
closure”
· What that small change
did for our practice
· How to uncover your own “why” and put it to work for your business
Creating and Optimizing the customer experience: There's a process for that
Have you ever considered what your client's experience is with your business from their point of you in the most granular way possible? Well, you should. Breaking down and then optimizing your customer's experience with your business will motivate and direct your branding, consistency across all customers and differentiate you from the competition.
Every interaction a
client has with your business is what creates your “brand”. Consider every
moment clients might be connecting and what that experience might look like
through their eyes.
· The importance of
creating systems and processes to elevate the customer experience
· What we looked at/how
we changed it
· How it worked for
DeTorres & DeGeorge Family Law
· Free vs. paid consultation
anecdote
· How to get started
o
Writing
up your processes for everything so the whole team is on board
o With process documents,
somebody else can take the reins; empowering your staff
Key Takeaways
Every interaction a
client has with your business is what creates your “brand”. Consider every
moment clients might be connecting and what that experience might look like
through their eyes.
· The importance of
creating systems and processes to elevate the customer experience
· What we looked at/how
we changed it
· How it worked for
DeTorres & DeGeorge Family Law
· Free vs. paid consultation
anecdote
· How to get started
o
Writing
up your processes for everything so the whole team is on board
o With process documents,
somebody else can take the reins; empowering your staff
No entrepreneur is an island
Ever new business needs a core group of advisors to rely on. This will eliminate the steep learning curve and trial and error of taking chances on certain strategies only to find they later backfire. Eliminate this steep learning curve using an advisory board of raving fans and entrepreneurs you'd like to emulate.
Sometimes, an informed outsider’s
perspective is the most valuable of all. How to build and leverage an advisory
board to keep your business on track.
· Background on why we
did it
· Who to choose and why
· How often to meet
· What they can help you
discover
· Putting that knowledge
to work once you have it
Key Takeaways
Sometimes, an informed outsider’s
perspective is the most valuable of all. How to build and leverage an advisory
board to keep your business on track.
· Background on why we
did it
· Who to choose and why
· How often to meet
· What they can help you
discover
· Putting that knowledge
to work once you have it
and then Add to Home Screen.
