Why Most Offers Don’t Work and How to Get the Results You Want
Sales & Marketing
During this dynamic and practical presentation Karen will show you: how to avoid the most common mistakes in crafting an offer that lead to little or no sales; what to say that keeps your audience engaged with your offer and listening carefully to the end; and the non-negotiables of a YES offer.
1. Understand the psychology of offers and why what you are doing may not be working.
2. Learn the critical components of a strong offer (that most entrepreneurs overlook.)
3. Discover the surprising counter-intuitive secrets of strong offers that will transform your business and create the impact you desire.
Key Takeaways
1. Understand the psychology of offers and why what you are doing may not be working.
2. Learn the critical components of a strong offer (that most entrepreneurs overlook.)
3. Discover the surprising counter-intuitive secrets of strong offers that will transform your business and create the impact you desire.
HOW TO TELL STORIES CLIENTS LISTEN TO, ENGAGE WITH, AND BUY FROM
Sales & Marketing
If you are an entrepreneur who has absolute conviction in the quality of your product or the outstanding service you provide.... congratulations! You have a foundation of integrity and values your clients appreciate!
The problem comes when you try to speak or write about your product, and people nod with mild interest... and walk away. More often then not, their reaction is a NON-reaction... not a judgement of your outstanding product. They are not feeling you, they have no emotional connection to the product, and have no sense of your vision beyond selling "your thing". In other words, you don't have a story that grabs their hearts and makes them want to believe in what you can do for them. Let's change all that today!
In this session you will:
1. Be equipped with the tools to turn a dull story into a compelling story.
2. Connect to the emotions of your listeners, turning logic into meaning.
3. Learn to sell and build a following through powerful story strategies.
Key Takeaways
In this session you will:
1. Be equipped with the tools to turn a dull story into a compelling story.
2. Connect to the emotions of your listeners, turning logic into meaning.
3. Learn to sell and build a following through powerful story strategies.
