Build Your Business, Love Your Life, Claim Your PERKS
What if the real reward of entrepreneurship isn’t just what you build—but who you become? In this energizing and relatable talk, Joyce Duncan shares the turning point that shifted her from burnout, pressure, and isolation to purpose, joy, and fulfillment. After years of building multiple businesses and “doing all the right things,” she realized no one had ever taught her how to actually enjoy the journey. Through her powerful PERKS framework—Passion, Empowerment, Respect, Knowledge, and Survivor—Joyce reveals how to reconnect with why you started, make stronger decisions, and build a business that truly reflects you. This isn’t theory—it’s real, lived experience you can apply immediately. If you’re ready to feel more aligned, energized, and connected in your business, this is the room to be in. You’ll walk away with: • A clear way to define your personal PERKS and use them to guide your business decisions • Practical mindset shifts to move from stress and isolation to confidence and connection • Tools to build stronger relationships and a more fulfilling entrepreneurial journey
Joyce Duncan
CEO
Facilitated By
Mary Gooden
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