Fuel Your Authority: How Podcasting Can 10X Your Business
Your next big business opportunity could start with a conversation. In this story-driven session, podcast strategist Sara Lohse explores how podcasting builds authority, deepens trust, and creates valuable relationships. Discover why a small audience of the right people can have a big impact—and how to turn conversations into business opportunities as a host or guest. Key Takeaways: The five doors of podcast impact: How podcasting builds authority, relationships, reach, trust, and opportunity. The value beyond downloads: Why reaching the right people matters more than reaching the most people. Authority in the age of AI: How real conversations and podcast appearances create a public record of your expertise and credibility.
Sara Lohse
Sara Lohse is the founder of Branded Media, executive producer of the eWomenPodcastNetwork, and a Signal Award-winning podcast producer and strategist. She helps business owners turn everyday stories into meaningful connections through podcasting and thought leadership. The two-time award-winning author of Open This Book: The Art of Storytelling for Aspiring Thought Leaders, Sara brings humor, candor, and practical strategies to stages across the country, including FinCon, PodFest, and eWN ICON.
