The Confidence Gap Is Costing You Money: How to Negotiate Like the CEO You Are
Women-owned businesses generate less revenue on average than male-owned businesses of comparable size — pricing and negotiation are a key driver. We are more likely to get challenge on our rates by clients and talked down in contract negotiations. Investors and clients unconsciously apply different standards. Women are asked more "prevention" questions (what could go wrong?), while men get "promotion" questions (how big can this get?). This affects funding and deal outcomes. Understand why women business owners consistently under price and over deliver and how to stop Learn framing strategies that win better deals with clients, vendors, and partners Get practical tactics for holding your price, handling pushback, and closing with confidence Leave with a mindset shift and negotiate like the CEO you are, not like you're asking for a favor
Nicole Meeker
Career Transition Coach
Nicole Meeker’s coaching addresses the gap between women’s capabilities and their perceived worth, helping them negotiate salaries, contracts, and opportunities with the confidence and tools to “stop undervaluing themselves.” She also volunteers to teach financial education in the Twin Cities.
