Today we are pleased to welcome a guest writer to our space, 
This sponsored post was provided to us by Zoya Cochran, Principal Digital Customer Growth, AT&T

Ava glanced out the window of her design studio, feeling a sense of pride. After years of juggling freelance gigs, she’d finally launched her own boutique clothing line, and orders were coming in from across the country.

When Ava first moved into the studio, she’d known her business depended on one critical factor: reliable internet. Whether she was sharing design sketches with overseas suppliers or updating her online storefront, Ava recognized that a strong connection would help her compete on a global scale.

Several other women business owners in her network had recommended fiber optic internet (fiber) for its reliable, high-speed connectivity. They told her how symmetrical upload and download speeds made it easy to quickly post new product photos and run live-streamed video without any glitches. Ava quickly signed up for AT&T Business Fiber and was impressed by its steady performance—no more stress over buffering or dropping connections at the worst possible moment.

However, as Ava scouted new spaces for pop-up shops, she realized fiber wasn’t always available—but thanks to AT&T’s fixed wireless access (FWA), she could still open her pop-up in a remote locale. All she needed was a self-install router to tap into AT&T’s wireless coverage, and suddenly her business was online, ready to process sales and handle customer inquiries.

Ava also relied on AT&T Wireless Broadband for on-the-go events. At a bustling outdoor fashion expo, she set up a mobile hotspot in minutes, enabling her to share her latest line on social media and accept digital payments on the spot. Combining fiber, fixed wireless access, and wireless broadband proved to be the perfect strategy—no matter where her fashion journey took her, she could count on AT&T to keep her connected and her customers happy.

On-site or at an offbeat location, Ava discovered that ultra-fast, reliable fiber and 5G from AT&T—bolstered by built-in security—gave her confidence to push boundaries and allow her creative vision to take center stage.

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