Use More Video Content
An essential element of any marketing strategy on social media or elsewhere in the digital space is video content, especially live video. Think about implementing more video-based posts and scheduling in a few Lives a month. Understand where your target audience is, whether that be Instagram, Facebook, Twitter, etc. and go live to show face. This will increase engagement and is compelling, so the content comes off more personalized. It will take more time but the return on investment (ROI) is proven to be well worth it with 89% of marketers saying video gives them a good ROI.
Think about bite-sized clips that can share quick information. The best video content is in the humor or informative categories. Remember that being able to connect with your audience’s emotions by being relatable is the key to success here. So, think about joining the 95% of video marketers who plan to increase spend in the coming years.
Mix Auto and Real-Time Posting
Auto-posting consists of pre-planned content and real-time posting consists of content based on what is happening in real-time (i.e. trends, news). You want to create a mix of these types of content to see the best success because real-time posting is a vital part of social media. For example, if you remember when the global pandemic started, many companies had to shift their content to be mindful of COVID. Those who didn’t, received some backlash and lost consumers.
Always have a platform to schedule content on, such as Later or Hootsuite, but be sure to regularly review to optimize your social media strategy.
Implement Hyperlocal Marketing
Using hyperlocal marketing strategies is a great way for entrepreneurs to serve specific areas. Tools like the geotagging feature on Instagram to search potential consumers who are nearby can help draw them to your business. Or searching to see who has tagged nearby businesses gives you an opportunity to engage with them and let them know you exist. This is a strategy that can be easily overlooked, but if used correctly, can bring in tons of new consumers regularly.