Now that Success Reimagined: Disruptive Impact had wrapped up, I think we can all agree that landing pages are at the front of our minds, right? If you attended Success Reimagined, then you are well aware of the importance of landing pages and how they differ from your regular website. That being the case, let’s take a look at the top things you can do to create a successful landing page.
Decide on a singular focus or goal. Remember, unlike your website, your landing page has one goal: conversion. This isn’t the place to tell your prospect your life story or give a laundry list of your offerings. Decide what your goal is and keep it about that. If you want to capture email addresses, everything on your landing page should work toward that. Leave the extras for another time and place. Your call to action must be desirable and CLEAR.
Keep your copy concise and compelling. Less is more. People don’t read, they skim. Now, don’t get too excited, less copy doesn’t mean it’s easier, it means you have to do more with less. Consider hiring a copywriter or an editor to work with you on this. Your landing page copy should be about what’s in it for them, not what's in if for you. Objectivity is your friend, so don’t be afraid to bring in those unbiased experts.
Prioritize those visuals at the top of the page. A landing page is a different animal than a website, so you can’t assume people will scroll. That “above the fold” space is prime real estate. Because that space at the top of the landing page is so important, this is where video can be a huge help to you. If you opt for video, you can do great things as far as saving space, keeping your message clear, and minimizing use of copy on the page.
Consider professional video production versus zoom recording. If you want people to invest in you, only use video when you can show yourself in your best light. Social media is a great place for casual and relatable content, on your landing page, aim for a more polished approach.
Top notch tech. Your page must be flawless. People are quick to close the window these days! If your page is loading too slow, the layout is sloppy, or the message unclear, people are far less likely to complete the journey on your landing page!