Step 1: Clarity & Confidence
Everything about this process is focused on thinking with the end in mind - a potential client saying a confident and exuberant ‘“yes” to an invitation to work with you.
In order to do that, you have to close any gaps that could potentially get in the way. The specific gaps to focus on are in the areas of money mindset, self-confidence and marketing fundamentals.
Basically, if you don’t believe in yourself, your pricing, your offer or the value of what you are delivering, it is highly unlikely the person on the other end of the phone will believe in you.
Getting clear on anything blocking your belief system, like how you feel about charging for your services, asking for money or having sales conversations is critical. When it comes to self confidence, feeling confident that you are experienced enough and able to get results in your area of expertise is what puts potential clients at ease.
Confidence breeds trust. That trust is built even faster when you are also clear about who your ideal clients are or who they are not. It’s not just niching or demographics that makes the ideal client, there are other factors to consider that are just as important.
Clarity is the solid foundation that drives your ability to succeed in converting clients.