93% of perception is non-verbal, that means that the way you and your brand show up is a significant factor in your ability to attract the right clients, demand higher fees and above all, feel confident in your communications. NO MORE BRAND SHAME! This talk looks at ways you can use design and imagery to increase your perceived value as well as how to avoid common mistakes.
Key takeaways will include:
How design mistakes could be hurting you
How to leverage contrast
Color, your most powerful design element
Poisonous arrows: energetic design mistakes that have a huge impact
How to evaluate your design, how to talk about it and get the most from your designer
Arlene S. Pedersen is a branding expert who has worked with entrepreneurs to international non-profits and Fortune 500 companies, helping them gain instant credibility, grow internationally, increase sales, and develop high-quality brands. After her own experience and growth as an entrepreneur and working them for decades, Arlene found that no matter how amazing your brand can be, if you do not have a strong sense of personal value paired with the right message, you will never achieve true success. Without this combination, you have the recipe for self doubt, undercharging and fail to attract your dream clients. Arlene is on a mission to create breakthroughs in all three areas!
|Start Date||08/14/2018 11:30 AM|
|End Date||08/14/2018 01:30 PM|
|Informal Networking||11:00 AM|
|Location|| Broadway Room @ The Yard TEMPE|
149 S Farmer Avene
Tempe AZ 85281