The Premier Success System for Women Entrepreneurs

Your Freaking Awesome Brand: Create Know, Like & Trust - Immediately!


Arlene S. Pedersen

Mindset, Message & Branding Expert
Helping Service-based Entrepreneurs Be More of Their Freaking Awesome Selves!
CEO Be Freaking Awesome/Pedersen Design Group

93% of perception is non-verbal, that means that the way you and your brand show up is a significant factor in your ability to attract the right clients, demand higher fees and above all, feel confident in your communications. NO MORE BRAND SHAME! This talk looks at ways you can use design and imagery to increase your perceived value as well as how to avoid common mistakes. 

Key takeaways will include:

  • How design mistakes could be hurting you

  • How to leverage contrast

  • Color, your most powerful design element

  • Poisonous arrows: energetic design mistakes that have a huge impact

  • How to evaluate your design, how to talk about it and get the most from your designer   

Speaker Bio

Arlene S. Pedersen is a branding expert who has worked with entrepreneurs to international non-profits and Fortune 500 companies, helping them gain instant credibility, grow internationally, increase sales, and develop high-quality brands. After her own experience and growth as an entrepreneur and working them for decades, Arlene found that no matter how amazing your brand can be, if you do not have a strong sense of personal value paired with the right message, you will never achieve true success. Without this combination, you have the recipe for self doubt, undercharging and fail to attract your dream clients.  Arlene is on a mission to create breakthroughs in all three areas! 

Facilitated By

Kelly Merly
Managing Director

(480) 226-0624
480 539 5935

Event Information

Start Date 08/14/2018 11:30 AM
End Date 08/14/2018 01:30 PM
Informal Networking 11:00 AM
Location Broadway Room @ The Yard TEMPE
149 S Farmer Avene
Tempe AZ 85281
United States
Chapter Phoenix/Scottsdale,AZ
149 S Farmer Avene
    Tempe AZ 85281
    United States

Event tickets purchased are non-refundable.
Ticket TypeEnd of SubscriptionPriceCurrencyQuantity
Event Fee - Member
08/11/2018 40.0040.0USD USD

Event Fee - Guest
08/11/2018 50.0050.0USD USD

Event Fee - Non-Member
08/11/2018 85.0085.0USD USD

Exhibitor - Member
08/14/2018 75.0075.0USD USD

Exhibitor - Guest
08/14/2018 85.0085.0USD USD

Exhibitor - Non Member
08/14/2018 105.00105.0USD USD

Event Fee - Late - Member
08/14/2018 60.0060.0USD USD

Event Fee - Late - Guest
08/14/2018 70.0070.0USD USD

Event Fee - Late - Non Member
08/14/2018 105.00105.0USD USD

08/14/2018 20.0020.0USD USD

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