We hear a lot about authenticity, but what does it actually mean to your business? in this talk we break down the components of an authentic brand voice so you may begin to develop your own.
You'll leaving knowing how to:
Ditch the jargon
Let values guide your brand voice
Create true distinctions
Brynn Breuner is in love with words. A branding expert, she helps business owners create language that sells. Most of us are great at talking about the work we love. What’s much harder is talking about it in a way that makes other people care, too. Having spent over three decades designing communications that connect in the heart, brain and gut, Brynn uses the power of words to infuse stories with raw, honest truth. Of design to get people thinking on different levels. Of big ideas to thrill and excite. Of metaphor and emotion to tap into our deepest feelings—and move us. Brynn helps people shed old ideas of what they ought to say, and dive into the unique and amazing qualities of their own brilliance. Using ideas and words, color and design, feelings and metaphor, she translates that genius into language that lets other people understand and care. It’s a noisy marketplace: if you don’t stand out, no one knows you’re here. Why not start by showing up as who you were born to be?
|Start Date||10/17/2018 05:30 PM|
|End Date||10/17/2018 07:30 PM|
|Informal Networking||5:00 PM|
|Location|| Hidden Valley Country Club|
3575 Hidden Valley Drive
Reno NV 89502