How do you utilize social media and digital marketing to build brand awareness and generate leads? Lori Highby, President of Keystone Click, shares the insights and tactical strategies her agency executes for their clients.
Topics to be covered include:
How to source content your target customers want and will engage with.
Understanding how the buying process has evolved in the digital space and how you can be part of that process.
With a core personal value of lifelong-learning, Lori Highby has shared creative and strategic digital marketing, personal branding, and entrepreneurship lessons with people and organizations from all over. Her years' experience, education, and involvement range from currently owning a digital marketing agency, Keystone Click, being the 2013 recipient of the “Bravo! Entrepreneur Award” from BizTimes Media, teaching undergraduate students as an adjunct professor at UW-Milwaukee, and serving on numerous boards including the Better Business Bureau of Wisconsin. Lori earned her Bachelor’s Degree in Business & Marketing from Marian University and her MBA from Cardinal Stritch University.
|Start Date||01/22/2019 11:00 AM|
|End Date||01/22/2019 01:00 PM|
|Informal Networking||10:30 AM|
|Location|| Glitz & Go|
3311 Prairie Avenue
Beloit WI 53511