The idea of "managing" a reputation as it has traditionally been taught - from a standpoint of crisis management, reputation management, and issues management - is a thing of the past and puts companies in a competitive disadvantage in a customer-centric, social world. If your company is prepared merely to manage or defend its reputation, it is already behind. Through this session, we'll guide business leaders through a path of thinking of reputation as something you architect, not something you merely manage.
This session is an interactive discussion designed to provide leaders with tools and take-aways they can implement with their teams to make an impact within their organizations immediately. Attendees will have an opportunity to look at case studies, and also create a reputation analysis of their company from the inside/out. Ultimately attendees will leave with a clear understanding of their role as communicators in reputation architecture.
Bonnie Caver is the President and Founder of Reputation Lighthouse, a branding and reputation marketing firm with offices in Denver and Austin. The firm focuses on leading companies to create, accelerate, and protect their brands.
A 20-year communications veteran, Caver is a Certified Crisis Manager from the Institute of Crisis Management and is one of few in the world to hold an advanced certification for reputation through the Reputation Institute.
Caver enjoys the role of mentor for young professionals and is a frequent speaker on branding, reputation, and thought leadership topics.
|Start Date||07/18/2018 11:30 AM|
|End Date||07/18/2018 01:30 PM|
|Informal Networking||11:00 AM|
10910 Domain Dr
Austin TX 78758