How to price products is something every business (regardless of size or industry) struggles with. Countless hours have been wasted agonizing over the perfect price, but there is something no one has told you. There is an unwritten truth about pricing – a secret Melina will uncover in this session using her proprietary “it’s not about the cookie” method. In this session you will learn: (1) how the brain makes decisions about pricing, (2) why the order things are presented in matters much more than the items themselves – or the price and, (3) concrete answers to everyone’s top question: should my price end in a 9, 7, 5 or 0? Visit this fun and engaging session for actionable, concrete tips and mind-blowing revelations about behavioral economics and the human brain that will change your business (for the better) forever.
1) What behavioral economics is and how the subconscious makes decisions
2) The truth about pricing (all the things leading up to the price matter more than the price itself) - it's not about the cookie
3) Framing and priming
4) Using anchoring & adjustment and relativity to present prices best
5) The brain science behind ending pricing with a 9, 7, 5, 0 etc (and how to know which is best for you)
What drives behavior? What does that mean for companies? Melina Palmer, host of The Brainy Business podcast, has dedicated her career to answering these questions for herself and her clients. Her senior thesis from the University of Washington was presented at the Association of Consumer Research Symposium (India), and she has gone on to pursue a Master’s in Behavioral Economics from The Chicago School of Professional Psychology. Melina works with companies and entrepreneurs to understand the small changes that can make a big difference in product programs, pricing, change initiatives, branding, internal communication, and marketing to increase engagement and ROI.
|Start Date||05/16/2019 01:00 PM|
|End Date||05/16/2019 03:00 PM|
|Informal Networking||12:30 PM|
|Location|| Courtyard Marriott Kirkland|
|Chapter||Greater Seattle/Snohomish County,WA|