The human brain does not always make rational decisions. Instead of guessing how people might act, what if you knew how the brain made decisions? What if you understood how changing one word or sentence could drastically impact the return on your messaging? What if you could tap into those hidden choices in the subconscious of your consumer to know what they will actually do (not just what they say they will do - which is often wrong)? In this session, Melina will use concepts of behavioral economics (including loss aversion, anchoring & adjustment, and relativity) to unlock the answers…and give you the key so you can see your business in a whole new light.
What behavioral economics is (not boring!)
How the brain works (subconscious vs. conscious)
Four concepts from behavioral economics (loss aversion, anchoring & adjustment, availability & relativity) - with tips on how to apply those learnings in your business.
Melina has been building and reimagining brands for a decade. Her fresh, new “truth” brand launch nearly tripled brand awareness for Verity Credit Union in less than two years. A lifelong fascination of the brain's impact on consumer behavior led her to pursue a Masters in Behavioral Economics from The Chicago School of Professional Psychology. Prior to starting Defying Gravity, Melina worked at an advertising agency and co-founded a credit union consultancy, with clients across the country. The first graduate of University of Washington’s Global Honors Program with a business degree; her senior thesis was presented at the Association of Consumer Research Symposium in Hyderabad, India.
|Start Date||08/15/2018 11:30 AM|
|End Date||08/15/2018 01:30 PM|
|Informal Networking||11:00 AM|
|Location|| The Nile Shriner Golf Club|
6601 244th St. SW
Mountlake Terrace WA 98043
|Chapter||Greater Seattle/Snohomish County,WA|