We are all spending more and more time online, both for business and community. Our current global situation is making it mandatory.
With hoards of people entering the online world daily, the noise will only get louder and there will be more and more people vying for attention. Competing with this chaos is an impossible goal. Trying to keep up with the rapid rate of change feels insurmountable. No doubt, we are facing some challenging times and now more than ever we need meaningful connection.
I've been teaching people The Gather Method[tm] for years, for that exact reason. It's about finding the people you want to connect with, the others that have the same values and care about the same things. Regardless of whether it's for business or pleasure, we want to spend time with those we connect with and this will increasingly matter more.
It all starts with gathering what you do, who it's for and why it matters. Then listening to the WHO and learning about them. Once you have this information the gathering of content, ideas, and points of connection begins. It becomes the foundational element of your marketing, content, and media plans. Or... maybe simply finding the small group you want to ride out the storm with.
This has always been important, it's based on the things that don't change relationships and communications. The lines between business and life continue to blur, it's time to find our people and grow with intention. This presentation will walk you through how we do it.