The Premier Success System for Women Entrepreneurs

4 Content Marketing Myths: BUSTED!


Erika Heeren

President, Heeren Content & Strategy
Idaho Business Review 2019 Women of the Year Honoree
Best of 2016 Idaho Press Awards Recipient

The practice of content marketing is growing rapidly. In fact, according to a recent study, it is predicted that revenue from content marketing will have more than doubled by 2021 - making it a $412 billion industry.

It's no wonder that there are a lot of mixed messages regarding the best way to implement content marketing into your business plan. Let's separate the myths from the facts and get your marketing on the right track - with the data to prove it.

  • Reduce excess spending by effectively targeting your campaigns.

  • Learn the basics of tracking your results, and understand which marketing analytics matter for your goals.

  • Empower yourself to choose qualified professionals to help you grow your business.

Speaker Bio

Erika Heeren is an award-winning marketing and public relations veteran with a professional focus on digital media spanning 16 different industries.

As President and Creative Director of Heeren Content & Strategy, she works with small businesses and non-profit organizations to provide affordable, professional-quality content development and outreach services. Her clients include local small business owners, marketing agencies, public universities, media outlets, authors, IT firms, and non-profit organizations.

As a consultant, Heeren also provides corporate training and project management services for large businesses looking to improve upon their internal and external communications strategy.

As a volunteer, Erika has served in a leadership capacity for multiple nonprofit organizations. Most recently, Erika successfully created and implemented the first digital marketing curriculum for Treasure Valley SCORE. The information has been used by SCORE and the local Small Business Administration as well.

Erika Heeren is an experienced and engaging speaker in the areas of women’s issues, small business development, digital marketing, and the issues facing veterans and the military family community.

Erika is also an outspoken advocate for veteran and military spouse employment, education, and entrepreneurship. She works to connect qualified military affiliated professionals with small businesses in need of support.

Heeren is a 2019 Idaho Business Review Women of the Year honoree and a 2019 Women in Content Marketing Awards nominee. She has been featured on NextGen Military SpouseVeteran on the MoveWright Stuff Radio, and Social Media Week.


Facilitated By

Ari Carlson
Managing Director

208 936-0097

Event Information

Start Date 05/21/2019 10:30 AM
End Date 05/21/2019 12:30 PM
Informal Networking 11:00 AM
Location The Club at Spurwing
6800 N Spurwing Way
Meridian ID 83646
United States
Chapter Treasure Valley,ID
6800 N Spurwing Way
    Meridian ID 83646
    United States

Event tickets purchased are non-refundable.
Ticket TypeEnd of SubscriptionPriceCurrencyQuantity
Event Fee - Member
05/18/2019 35.0035.0USD USD

Event Fee - Guest
05/18/2019 45.0045.0USD USD

Event Fee - Non-Member
05/18/2019 85.0085.0USD USD

Exhibitor - Member
05/21/2019 65.0065.0USD USD

Exhibitor - Guest
05/21/2019 75.0075.0USD USD

Exhibitor - Non Member
05/21/2019 85.0085.0USD USD

Event Fee - Late - Member
05/21/2019 45.0045.0USD USD

Event Fee - Late - Guest
05/21/2019 60.0060.0USD USD

Event Fee - Late - Non Member
05/21/2019 105.00105.0USD USD

05/21/2019 20.0020.0USD USD

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