It’s important to dive into different social media platforms in today’s Digital Age. With over 200 million monthly users, Pinterest is a leading platform that should not go overlooked. It’s a great medium for reaching consumers and other businesses - whether individuals are using it to search for inspiration or promoting insightful blogs. In fact, 1 in 2 U.S. millennials uses Pinterest. It’s easy to see how much of a powerhouse this platform has become with statistics like these.
If you aren’t already using Pinterest, it may be time to reconsider. We brought our Digital Advantage team in to share some successful strategies on how to boost your business by taking advantage of all that the platform has to offer. Here are our top eight tips that we encourage business professionals to consider when starting or elevating their profile.
Create a Business Account
If you didn’t know already, Pinterest offers the option to create a business account (much like the option of a business Instagram page). This allows you to create visual innovations, obtain actionable insights, and generate relevant results for your brand. Once you set up your account, make sure to add your details by going to your settings and updating the information. Then, be sure to claim your website. This ensures that your name and profile will appear on every Pin with your content. It will also help when the time comes to evaluate the performance data on your Pins.
When you’ve established the basics, it’s time to create boards. These boards should be separated into relevant categories that align with your business. For instance, if you’re a restaurant you’re going to create a board for food inspiration, drink ideas, recipes, etc. People want to get ideas from businesses to figure out what to do or buy next. This is where you can communicate your ideas to people like this who are ready to discover and do what they love.
Focus on Great Visuals
Pinterest is stimulated with visuals, so it’s important to deliver quality content. Your photos should be hi-def, clear, well-lit, in focus, and well-composed. The goal is to engage the viewer and not deter them away from the message that you are trying to deliver with a busy or pixelated image. If you don’t have the time to follow these guidelines, don’t fret - there are many websites that offer stock images with quality that you can use.
Get creative with it. Your photo will be among the thousands of others under that same category that you’re posting in. After studying the performance of 50,000 pins, Pinterest found that lifestyle photos do best compared to product images. Pins showing the product in real life, such as a piece of clothing on a model or kitchen utensil being used to cook, saw 30 percent more click-throughs than showcasing the product alone.
Don’t be afraid to add a little text to it too. This can help give an immediate idea of what the linked content is about. However, be aware of not going overboard as Pinterest recommends avoiding images that are too busy.
Be Consistent with Pins
Consistency is key and it is what will ultimately make you stand out on Pinterest. At this point, you should already have your brand colors and personality figured out. Be considerate when creating boards and Pins as it will reflect your brand image. If your color scheme contains neutral tones look for minimalistic Pins to share. And don’t forget to add your logo to each pin - translucent logos are best to prevent the Pin from looking too promotional or busy.
Pinterest recommends to Pin something at least once per day, during peak times. If you’re planning on posting multiple times during the week, make sure to break them up into several per day rather than all at once. Pro tip: If you’re planning on creating Pins for the holidays, seasons, or events, you should start posting them about 45 days in advance.
Make it Mobile-Friendly
It’s no surprise that with busy schedules many individuals check Pinterest on their mobile device. Don’t let this be your profiles downfall. Just as it is with every social media platform, you want to make sure your content is mobile-friendly. Vertical images are most promising since they give you more room to work with. The image ratio can be up to 1:2.8, but 2:3 is ideal, which means your image should be 600 x 900 pixels. If your image is taller than 1560 pixels, it will get cut off.You may start with a trial-and-error period by posting and checking your Pinterest on your mobile device to see how the format turns out.
Use a Scheduling Platform
Keeping up with Pinterest can seem like a tedious task with the number of Pins that are constantly being pushed out. So how do you keep up? Social media scheduling platforms have started to offer the option to schedule your Pinterest content and it is a game changer.
Our preferred platforms are Later and Tailwind. Tailwind has an added advantage they call “Tailwind Tribes”. With a free account, you can join up to five tribes which place your pins in a group targeting your focus which instantly puts your pins in front of hundreds, if not thousands, of potential followers instantly. You can schedule out your pins, add the captions, and all the necessary hashtags and links through these scheduling platforms in a fourth of the time it would take to do it day by day on Pinterest itself.
Now that you’ve read our tips, run with it and create a successful Pinterest strategy for your brand. We love hearing feedback and seeing results if you have a Pinterest let us know on social media so we can check it out