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The Top 10 Branding Mistakes Small Businesses Make

Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What wo...

Apr 20, 2022

The Entrepreneurs of Pop Culture

We live in the age of binge-watching TV and films from the comfort of our living rooms and it's never been easier to feel connected to the journeys of the characters on our screens. Let's take a look ...

Apr 1, 2022

6 Essential Books for Entrepreneurs

There are many challenges to being an entrepreneur, but one of the most exciting (and time-consuming) is that to stay on top of your game, you’re always in a state of self-improvement. It may be easy ...

Mar 31, 2022

PLATINUM Summit 2022

The 9th Annual PLATINUM Summit took place at the Balboa Bay Resort in Newport Beach, CA. It was an event to remember. Let's hear what people are saying! "OMG. All I can say about my first PLATINUM Sum...

Mar 17, 2022

The Importance of Trademarks for Entrepreneurs

Andrei Mincov, Founder and CEO of Trademark Factory started his career in intellectual property because of his father. Even though Andrei had just started law school, he never actually saw himself as ...

Feb 28, 2022

Success Reimagined 3.0

Success Reimagined 3.0 was one for the ages! And I’m not just saying that because we spent several days assembling lightboxes, though I am incredibly happy you all seem to love them so much! While...

Feb 2, 2022

Entrepreneurship & Celebrity

As an entrepreneur, you have a lot on your plate. While marketing may not be your industry, you probably already know that marketing is essential to how the world perceives you and your brand. Logo, t...

Jan 11, 2022

Leveraging Micro-Influencers to Grow Your Business

You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’...

Dec 13, 2021

10 Business Lessons From Your Favorite Christmas Movies

We hope you’ve left the office behind to enjoy good food with family and friends, but as you grab some hot cocoa and settle in for a marathon of holiday classics, be on the lookout for some outstandin...

Oct 22, 2021

The Pros and Cons of Hiring a Dedicated Social Media Team

The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) socia...

Sep 27, 2021

TV Lady Bosses We Love

In the age of red carpets and action figures, there are plenty of notable women we’re told to look up to as style icons, but what about BOSS ICONS? Women characters who not only break the mold of the ...

Sep 27, 2021

The Rise of Audio Influencers

Audio creators are the newest influencers to the digital market, mostly born from the rise of podcasts [1] and the audio-based app Clubhouse. This doesn’t come as a surprise looking at the past few ...

May 18, 2021

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