Profile Essays
About:
... founder of AUTOGRAF Specialty Haircare and developer of the AUTOGRAF line of products, has over 25 years of experience in the personal care industry. Dawn accomplished cosmetology certification from two leading US beauty colleges. She has enjoyed being an active member of National Cosmetology Association as an organizational and educational leader, as well as a member of Hair America. Her salon and manufacturing facility ownership and multi-industry business consulting have formed a substantial business foundation. Hands-on performance, intuition and foresight have created the "never-before," long-term performance of the AUTOGRAF line and DARE TO WEAR BLACK Scalp Conditioning Shampoo. She is a licensed Instructor of Cosmetology/Barbering/Aesthetics/Manicuring in WA/HI and is nationally certified. Dawn chaired for many years two technical advisory committees for two of the Seattle area community colleges' Cosmetology Program and sits on the WA state worker retraining board.
Unique Qualities:
I delight itchy scalps and the people who scratch them.
It's so rewarding to see my product make such a difference in my clients' lives. One day, they are self-conscious and withdrawn in social situations. The next, they are HAPPY - thrilled, really - to stop scratching and to wear whatever they want, knowing that embarrassing flakes and misery are a thing of the past!
In a market crowded with products, it's rare that a little company like mine can have a genuine and sustainable point of difference.
Would like you to know:
I love helping people express who they are! It used to be via hands on in the beauty industry... then I trained personal care practitioners in thier professions to help their clients... now it is less formal, but still in a greatly loving way.
I have been named Mother Goose due to my involvement with wild Canada Geese! At one time I had 109 of the amazing creatures that came up to me, brought me their babies, ate out of my hand and let me cuddle and pet their amazing downy bodies!
Who can benefit most:
TO SUFFERERS OF EMBARRASSING FLAKES, DARE TO WEAR BLACK is the too-good-to-be-true scalp and hair conditioner that lets you wear dark colors again with confidence. That's because DTWB is the only shampoo in the United States that contains food quality bactericidal, fungicidal, germicidal properties and special proteins from barley and flax, well known ingredients with excellent health benefits.
TO ALL SKIN AND HAIR CARE INDUSTRY PROFESSIONALS, DTWB is a sure-fire, incremental revenue stream because DTWB is distributed only through mail order and you. DTWB alleviates scalp conditions including eczema, psoriasis, dandruff, and cradle cap. DTWB and the other Autograf Products are great for long, fine, and processed hair.
Helping others:
One of my favorite active charities is Washington Women in Need...I work with them several times a year. I also take in special families for their haircare for a year at a time.
My special friend, Frank, is 88.6 years old. I see him regularly for dinner or breakfast, to clean his house and coordinate his medical care. He is a big part of my heart and he reminds me of my youthfulness!