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The Art of Self-promotion
Appeared in The Post - Moneywise
October 21, 1997
Raleigh Pinskey Offers 101 Ways
by Constance Menefee
Raleigh Pinskey, goddess of self promotion is her own
best exhibit for her "101 Ways to Promote Yourself"
book recently published.
Raleigh was in Cincinnati last week and got herself
booked everywhere: radio, TV, bookstores.
Isn't that the dream of many small business owners?
To have people wanting you, clamoring for you?
The book is the sum of her 20-plus years with
clients as varied rock stars and pet store.
Some of her tips:
Forget what your mother said about talking
to strangers. Most of the world is
strangers.
Talk to them; they could become clients.
Your business card is a one minute
marketing brochure; it has two sides, use
them. Put your face and your message on it.
Don't be afraid of repetition; it takes
eight hits for a message to sink in. Repeat
the message. Now say it again. Selling
yourself is selling your business.
Find opportunities to get yourself in front
of people: Make yourself visible.
Give seminars or lectures, give
informational talks at bookstores or
community centers.
Get interviewed on radio: What do you know
better than anyone else does?
Remember, as you put yourself out there,
exposure is not advertising. You pay for
ads. Writing columns, doing radio, giving
seminars is about content first, visibility
second.
Think about the story behind you and your
business. Then tell it everywhere.
You can check your favorite bookstore for "101 Ways
to Promote Yourself" or sign on to
http://Avonbooks.com.
Raleigh Pinskey is a speaker and consultant on Viz-Ability Marketing. She
is the author of 101 Ways To Promote Yourself, You Can Hype Anything, and
the audio series, The Zen Of Hype, How To Do Your Own PR. Call (800) 2 HYPE 22 or visit
www.promoteyourself.com.
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