Getting media exposure can be one of the most competitive ventures you take on. In order to effectively reach your goals, it is vital that you learn the latest in PR essentials.

You will discover:
• How to get the media and public to notice you
• Essential items to have in your PR toolkit
• Key PR mistakes to avoid
• How the letters S-E-O could change your company's landscape
• Key terms to know when speaking with media

About Erin Saxton:
Since 1999, Erin Saxton has been generating high-profile media exposure and buzz for clients as president of The Idea Network and in January 2010 was named the CEO of Newswire. A veteran in the media industry, Ms. Saxton is a four-time Emmy-nominated producer who spent years being on the receiving end of pitches at shows including The View, The Rosie O'Donnell Show, Barbara Walters Specials, and Good Morning America. She has worked on campaigns for many New York Times bestselling books, popular brands, and top experts from a variety of fields in all types of industries. Because of her connections and reputable track record, Erin is routinely sought after by larger PR firms. She knows the best ways to pitch and utilizes her professional skills and expansive contacts to trigger media interest.

Erin is a graduate from East Stroudsburg University and lives in New Jersey with her family