Of all consumer purchases—women are responsible for 83%. Companies that are aggressively engaging this audience are enjoying significant revenue growth. Women have a $3.7 trillion of “purse power.” (US Census Bureau)

• Real Estate—women directly purchase or influence the purchase of 91% of all new homes
  
  
• Retail—women account for 88% of all retail customers in the United States
  
  
• Auto—women make more that 50% of all auto purchases and influence 85%
  
  
• Home furnishings—women are responsible for 94% of home furnishings purchased
  
  
• Vacations—women are responsible for 92% of vacation purchases
  
  
• Women’s Business—are growing at nearly 3 times the rate of all businesses

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