| Thursday June 7, 2007 |
| 6:30pm - 10:00pm |
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Gala Evening
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INTERNATIONAL

AWARDS
What does it mean to be an International Femtor® Award winner?
This prestigious international honor is awarded to women who have proven themselves to be exemplary role models in the world of business. This award acknowledges their outstanding achievements, skills, positive "can do" attitude and commitment to giving back to their communities. These women inspire others, are respected by their peers and volunteer their time and energy to serve others less fortunate.
What is a Femtor?
The word Femtor is a registered trademark of eWomenNetwork. The term Femtor means "a wise and trusted woman providing knowledge, inspiration and practical information to other women." Femtor acknowledges the mentoring work done from a female experience and knowledge base. These experienced women seek out ways to teach, share their wisdom and help other women find their wings.
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| Friday June 8, 2007 |
| 9:30am - 10:15am |
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Main Stage Session
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A is for Attitude: Working Together Works! Presenter: Keynote Speaker: Patricia Russell-McCloud, J.D.
Patricia Russell-McCloud describes her speaking style as “big, broad and animated.” Attend this keynote session and you’ll see why she is one of the most sought after speakers in the country. Ms. McCloud will be speaking on critical attributes for business success.
“A is for Attitude: Working Together Works!”
Presenter: Keynote Speaker: Patricia Russell-McCloud, J.D.
As a 21st century entrepreneur, it is critical to ascertain the attributes for business success. After preparing a strategic business plan, finding your niche through the right product and service, you will need to reach far beyond your own comfort zone, shift the paradigm, and move past the status quo. To do this, is much easier said than done. The demonstration of a worldview is essential. True power, empowers others. It embraces the talent, skill, abilities, and expertise of additional women entrepreneurs to move from mere existence to significance. Working together does work, as there is an on-going task to master how the game is really played. Leaders raise the standard bar. They walk their talk. Thus, the adage is true, “No man is an island”; and, guess what, no woman is either.

Patricia
Russell-McCloud, J.D.
Professional Orator & Author of A is For Attitude, who once served as a branch chief at the Broadcast Bureau for the Federal Communications Commission |
Describing her speaking style as "big, broad and animated,” Patricia Russell-McCloud is proud to be one of the nation's only professional orators. Carrying forth an oral tradition practiced by Frederick Douglas and Martin Luther King Jr., she has spent more than twenty years on the lecture circuit. Organizations such as McDonald's, General Motors, the FBI, Xerox, Proctor & Gamble, and hundreds more have all benefited by having Patricia dispense her inspirational wit and wisdom.
She has received many honors, including being named one of the top five business motivators in the country in 1998 by Black Enterprise Magazine. For the last four years, Ebony Magazine has named her one of the most influential people in the United States.
Before embarking on a speaking career, Russell-McCloud was the Chief of Complaints for the Federal Communications Commission. She is a graduate of Kentucky State University and Howard University School of Law. |
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| 10:30am - 11:30am |
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Main Stage Session

Tory Johnson
Founder and CEO of Women for Hire and regular guest on Good Morning America |
Tory Johnson is the founder and CEO of Women For Hire (www.womenforhire.com), the only producer of high-caliber career expos and recruitment services connecting leading employers with professional women in all fields since 1999. Johnson is also the Workplace Contributor on ABC's "Good Morning America," where she appears frequently to offer advice on a range of career topics, including achieving flexibility and advancement for entrepreneurs and traditional employees. Glamour magazine dubbed Johnson the "raise fairy godmother" for her expertise in coaching a panel of women to ask for-and get-salary increases. She's written three books on career success, including, most recently, Take This Book to Work: How to Ask For (And Get) Money, Fulfillment and Advancement. |
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| 1:30pm - 2:30pm |
Breakout Sessions
| Breakout 1 |
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The Power of Nice
Learn the Power of Nice from a woman who has built a billion dollar business. Linda is the author of, The Power of Nice: How to Conquer the Business World with Kindness.
Topics of Discussion:
- NICE is the most underestimated tool for getting ahead
- In today's interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life
- Nice people are healthier, live longer, have more successful relationships & marriages and get hired first
- There are six key principles of NICE and with these easy to use tips, you will see your actions reap rewards in many positive and unexpected ways

Linda Kaplan Thaler
CEO of the Kaplan Thaler group, ranked one of the fastest growing advertising agencies in the US and co-author of The Power of Nice |
Linda Kaplan Thaler founded KTG in 1997, and she is the ultimate decision-maker, cheerleader, and has oversight on all creative output. She has been responsible for some of the most touching, relevant, and famous commercials during her 24 years in the advertising business. Under her creative leadership, KTG has been ranked by industry publications as the fastest-growing agency in the United States and touted for its breakthrough creative and immediate results. She has won too many awards for creativity and leadership to mention. Linda is the author of, The Power of Nice: How to Conquer the Business World with Kindness. Some principles from her book are:
- NICE is the most underestimated tool for getting ahead
- In today's interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life
- Nice people are healthier, live longer, have more successful relationships & marriages and get hired first
- There are six key principles of NICE and with these easy to use tips, you will see your actions reap rewards in many positive and unexpected ways
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| Breakout 2 |
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Made it! Million Dollar Business Owners
Phebe Phillips, Tessa Greenspan and Pamela Bush-Davis will discuss the paths they followed to million-dollar success with their businesses. Enjoy the conversation as you learn how these amazing women made it past the obstacles that challenge most growing businesses. Learn how you can use some of the same techniques to guide your company to greater success and financial heights.
Tessa Greenspan, of Sappington Market, turned a fruit stand into an international market. Starting with a small stand and $413,000 in debt, Greenspan took over from her partners and built her company into the powerhouse it is today. Phoebe Phelps, creatrice of exquisite soft toys has grown her business through solid business strategie and Pamala Davis has made use the natural environment of her home state to produce spectacular results for her business. These three women know what it takes to succeed. Don’t miss out on their wisdom.

Pamela Bush-Davis
Founder and CEO of Advantage Claims Recovery Group, Inc. |
Pamela Bush-Davis is the founder and CEO of Advantage Claims Recovery Group, Inc., a nationally recognized medical claims recovery group. Under her direction ACRG has grown to the largest service provider of it’s kind in the nation. For 12 years ACRG has assisted thousands of health care providers in the recovery of denied, reduced and disputed workers’ compensation claims.
Pamela lectures throughout the country to Physician based organizations on her sought after expertise in insurance claim reimbursements. Advantage Claim Recovery is recognized by numerous Associations and is noted for it’s outstanding repetition in the Medical Community.
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Tessa Greenspan
Owner of Sappington Market, a multi-million dollar success story |
In 1986, Sappington Farmers Market, a 75 year-old produce and grocery store, was on the edge of financial disaster. Two of the store's three partners decided to file bankruptcy and close the store. Only one obstacle stood in their way - Tessa Greenspan.
Tessa decided to keep the store open, which meant she inherited all the company stock - and all the company debt. Sappington owed everyone from the government to its suppliers. Tessa found herself responsible for $413,000 in overdue bills.
Tessa’s ability to turn Sappington into a profitable million dollar company earned her the Small Business Administration's “2002 Small Business Person of the Year” honor for the St. Louis district. Through the years she also received the Blue Chip Enterprise Award, the Distinguished Woman Entrepreneur Award, and the 2007 Entrepreneurial Star Award, among others.
Her business savvy will help in her newest endeavor as a Distributor for a Global Beverage Company. |

Phebe Phillips
Creatrice of Exquisite Soft Toys, so popular that they are carried in Michaels stores |
Phebe Phillips is a “couture” plush toy designer that is celebrating her 22nd anniversary with the Neiman Marcus stores this year. She is a very exclusive designer with a distinguished clientele of collectors and celebrities. She has a very unique gift of developing characters. Quality and creativity set her apart from competitors. Her business is now built on tradition. Many customers consider Phebe’s designs a “must have” for holidays and special life events. Her first book with character will be published in 2007. |
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| Breakout 3 |
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“Own Your Happiness™”
Presenter: Dr. Kathleen Hall, CEO, The Stress Institute
Learn how to tackle one of the hardest parts of the working woman’s life; finding balance and real happiness. How do you find the time you need to run your business and create happiness and balance in your busy family life? Dr. Hall is author of The Nautilus Book Award winning book, A Life in Balance: Nourishing the Four Roots of True Happiness.
Topics of Discussion
- Live An Intentional Life™
- Where Science Meets The Soul™
- A Life In Balance, Nourishing the Four Roots of True Happiness

Dr. Kathleen Hall
Internationally recognized stress and work-life balance expert. Her work has been featured on The Today Show, CNN’s Anderson Cooper 360, and Good Morning America |
Dr. Kathleen Hall is an internationally recognized stress and work-life balance expert, and Founder and C.E.O. of The Stress Institute. Dr. Hall's advice has been featured by all the major media including The Today Show, CNN, FOX, ABC News, CBS, Good Morning America Radio, Martha Stewart Radio, Fortune, USA Today, NY Times, Wall Street Journal, Money Magazine, Business Week, Parents, Cosmopolitan, Real Simple, and Woman’s Day.
She is the author of A Life in Balance: Nourishing the Four Roots of True Happiness, which won the 2007 Nautilus Book Award, and Alter Your Life: Overbooked? Overworked? Overwhelmed?
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| Breakout 4 |
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Motivation and Resistance: Why Women Don't Start (or Finish) Their Way to Success in Whatever They Want to Achieve
In this session we talk about how to motivate yourself to get started, keep working and get finished with whatever you are creating. You will learn about:
- Why we resist the process
- How highly productive people get it all done
- How to get "unstuck" and stay focused
- How to be accountable and meet your own important deadlines
- Why resistance may be a good thing

Jan B. King
Founder and the Editorial Director of eWomenPublishingNetwork |
Jan B. King is a founder and the Editorial Director of eWomenPublishingNetwork, devoted to transforming women who are experts with important contributions in their fields into successfully published authors. She is the author of two books. Her book Business Plans to Game Plans is praised by academics and business people alike and is in its 3rd edition (John Wiley & Sons, 2004). Her second book Smart Women Publish was published in 2005. She is also a member of the Author's Guild.
She began her career with Merritt Publishing, a then 30-year-old publishing company, in 1983. When the company's founder retired in 1990, she became President and CEO. Ms. King transformed this small niche publisher into an employee-owned business as well as a recognized brand for financial information to professionals and consumers. She doubled revenues during the first half of her eight-year tenure, finally leading the company through an employee-buyout and its eventual sale to a leading computer based training company in 1998. |

Alecia Huck
Owner of Maverick & Company |
Alecia Huck has
worked with hundreds of organizations and individuals on the key elements of
high performance. In 2004, she took her experience and started her own
consulting firm, Maverick & Company, which specializes in providing customized
training programs and business consulting to entrepreneurs, executives and sales
teams. Alecia’s experience includes work with a wide range of audiences from
CEO’s to football teams. Maverick and & Company has developed and delivered
programs to thousands of participants on creating breakthroughs in their
performance.
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| Breakout 5 |
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Analyze This: A Workshop Designed to Get Your Product or Service Sold in Hollywood
Do you have a product or service that makes sense for Hollywood? Maybe a realty TV idea, game show concept or a prototype of a product that you know could be a hit in the entertainment industry? All you need is a direct connection to deal makers; Hollywood insiders who can make things happen for you. Well this year at the eWomenNetwork International Conference & Business Expo five products or services from the audience will be selected, analyzed and critiqued by top entertainment industry dealmakers. Entertainment attorneys Darrell D. Miller and Barbara M. Rubin, along with Hollywood agent Beth Bohn will engage in a candid, behind- the-scenes discussion about how the selected products and services may be transformed into Hollywood success stories. In addition, you will have an opportunity to ask questions and get answers from these experienced panelists who are doing successful business in Hollywood everyday. Four product or service ideas will be pre-selected from the conference registrants and one will be selected on-site during the workshop.
To submit your product or service for consideration, simply follow the guidelines below and submit your idea via email to: Hollywood@eWomenNetwork.com by 12:00 noon PST, May 15, 2007:
Provide your complete contact information and follow the guidelines below.
- Describe your product or service in 100 words or less.
- Tell us why Hollywood would be interested in your product or service?
- Describe what your product or service might look like when it is reshaped by Hollywood.
- Tell us what you have done so far to reach your goal?

Beth Bohn
Beth Bohn is one of the top television packaging/literary agents in the entertainment industry; The Shield, Project Runway, Nashville Star, Divorce Court and The Tyra Banks Show |
Beth Bohn is a television packaging/literary agent and Senior Vice President at APA. Her clients include Production Companies, producers, writers and directors working in all areas of television, and on shows such as “The Shield”, “Simmons Family Jewels”, “Mind of Mencia”, “Divorce Court”, “MADtv”, “The Real Housewives of Orange County”, “The Tyra Banks Show”, and “Family Feud”.
Ms. Bohn is currently on the Board of the Academy of Television Arts and Sciences and on the Board of Directors for Women In Film. She is featured in Linda Buzzell’s book, “How To Make It In Hollywood”, Scott Lewinski’s “Alone In A Room”, and she has been featured in Scr(I)pt Magazine as an expert in the scripted and reality genres.
In 2001, Ms. Bohn was named “Outstanding Alumni” at the University of Wisconsin-Oshkosh. She is a frequent speaker and panelist at various colleges and organizations including The Los Angeles Bar Association, UNLV, The Television Academy, The Learning Annex, Scriptwriter’s Network, and Wisconsin’s Screenwriters Forum on the topics of “How To Be Successful In The Entertainment Business”, “How To Make It In The Reality Arena”, and “How To Be A Successful Writer In The Network Scripted Business.” |

Darrell D. Miller, Esquire
Managing partner of, Miler & Pilakas, LLP one of the most influential Hollywood Entertainment law firms in Beverly Hills, California. Among his clients are Angela Bassett, Wanda Sykes and Courtney B. Vance |
At the forefront of entertainment and business law, stands Darrell D. Miller, Esquire, managing partner of the Beverly Hills based firm, Miller & Pliakas, LLP. A forward-thinking professional, his fusion of practical and unconventional deal making strategies allows him to leverage his presence through assisting in the diversification and marketing of client portfolios. Recently named to Black Enterprise magazine’s Top 50 Showbiz Players list, Darrell’s client roster reflects his commitment to developing multi-media opportunities within the convergent climate of today’s entertainment industry. |

Barbara Rubin
Veteran Entertainment attorney who has counseled CBS, Spelling and Disney television |
Barbara M. Rubin is the founding partner of the entertainment law firm of Raskin Peter Rubin & Simon. Ms Rubin is a veteran entertainment attorney who has put her extensive in-house corporate business and legal affairs experience at the service of writer/producers, actors, directors and small production companies in both film and television.
The former Head of Business and Legal Affairs for Spelling Television, A&E Television Networks (West Coast) and Rysher Entertainment, Ms. Rubin came up through the business and legal affairs departments of CBS Television and Theatrical Films as well as Disney Television.
Twice elected to the Board of Governors of the Academy of Television Arts and Sciences (ATAS) and twice appointed to its Executive Committee, Ms. Rubin is an active member of the entertainment community. She served on the Emmy License Negotiation Committee and currently co-chairs the Next Act Committee.
Ms. Rubin currently teaches “Negotiating the Writer’s Deal” at UCLA and is a guest lecturer and panel moderator at USC, ATAS, Writer’s Guild of America, Association of Talent Agents, CSUN, Woman In Film, California Bar Association, NAPTE, AMEC and MediaXchange, and additionally serves on the Planning Committee for the USC Institute on Entertainment Law and Business. Ms. Rubin is the author of two recent cover articles for Los Angeles Lawyer: “The Secrets of the Business Affairs Executive” and “Negotiating with Media Giants.” Emmy Magazine called Ms. Rubin a “top industry negotiator.”
Representative Clients
Ms. Rubin's clients include WGA Award-winner Ellen Weston (Head Writer, Guiding Light), Jeff Melvoin (Executive Producer, Alias, Army Wives), Bruce Zimmerman (Writer/Producer, Desperate Housewives, CSI: Miami) and actresses Serena Scott Thomas (Hostage), Alison Sweeney (Days of our Lives/The Biggest Loser). Among the production companies she represents are Netflix (Red Envelope Entertainment), New Line Television, Maverick Films and GOTV. |
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| 3:00am - 4:15am |
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Main Stage Session
- Getting Ahead at Work (and in Life) Presenter: Keynote Speaker: Cathleen Black
What is success? How do you get it? How do you know when you have it? Millions of working women wrestle with those questions every day. Some days the answers come more easily than others Cathie Black, will offer thoughts from a career journey that took her from sales assistant at a small west-coast publication to President of Hearst Magazines.
Topics of Discussion:
- Three words you can never forget: drive, power and passion.
- Her “teachable moments”: lessons (uplifting, enlightening and otherwise) from the business legends she has seen in action.
- Simple advice: the Black book of tricks, tips and shortcuts that have helped her smooth the road to success in her career and in her life.

Cathleen Black
President and CEO Hearst Magazines; O The Oprah Magazine, Cosmopolitan, Marie Claire, Town and Country and more. |
Cathleen Black started her career in advertising sales with several magazines including Holiday and Ms. She made publishing history in 1979 when she became the first woman publisher of a weekly consumer magazine: New York.
She serves as a member of the boards of IBM, iVillage and the Coca-Cola Company, and held a two-year term (1999-2001) as chairman of the Magazine Publishers of America. She is also a board member of the Advertising Council, a trustee of The University of Notre Dame and a member of the Council on Foreign Relations. In 2006, she made Forbes magazine’s list of “The 100 Most Powerful Women” and was listed among Fortune magazine’s “50 Most Powerful Women in American Business” for the seventh consecutive year. In 2006, she was named “Corporate Publisher of the Year” by The Delaney Report and “Publishing Executive of the Year” by Advertising Age in 2000. In June 2002, Crain’s New York Business named her one of its “100 Most Influential Business Leaders.”
Black is a graduate of Trinity College, Washington, D.C., and holds eight honorary degrees.
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| Saturday June 9, 2007 |
| 9:30am - 10:15am |
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Wisdom Circle
Members of the Sotho tribe of South Africa solve problems by generating new solutions through the counsel and wisdom of others. When someone is stuck, or is facing obstacles in achieving a particular goal, she will gather together a group of other women, of all ages, to bring sage counsel to her situation. Choosing a range of ages honors that wisdom which knows no timeframe, but is a function of life experience. This process creates, in effect, a Wisdom Circle, and we are bringing this mechanism for creativity and breakthrough thinking to a session at this year’s Conference.
When a Wisdom Circle is convened, the person with the issue or problem to solve will concisely state what she is seeking to resolve or achieve, and briefly what she has already tried that has not worked thus far. She then invites the input and resourcefulness of the group. Then, in turn, each member of the Wisdom Circle will offer her suggestions, without telling her what to do. All ideas are presented in the form of “Have you considered…” or “This is what I see as possibilities…” The recipient of this wisdom simply listens as each woman offers no more than 3 suggested actions. At the conclusion of the offerings, she simply says “Thank you for sharing your wisdom with me. What I have heard is..” and summarizes key messages she is taking away from their counsel.
In this way, the knowledge and perspective of others is shared, but not deliberated, so full creativity can come to the fore without censoring or judgment.
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| 10:15am - 11:30am |
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Main Stage Session
Chicken Soup for the Entreprenuer's Soul
Join moderator Dahlynn McKowen as she brings her new book, Chicken Soup for the Entrepreneur's Soul, to life. Meet the real life entrepreneurs whose stories form the core of the book; Judy Sheppard Missett of Jazzersize fame, Carol Gardner of Zelda Wisdom, a one woman (and one dog!) powerhouse brand, Shelly Hartmann from True Blue Farms and Sandra Yancey, author of Relationship Networking of eWomenNetwork. These inspirational businesswomen will gather together for the first time on one stage for a lively discussion filled with advice and inspiration on fulfilling your dreams.

Shelly Hartmann
Owner of True Blue (Blueberry) Farms. Shelly went from a divorced mother of two with no resources to a million dollar business owner
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Shelly Hartmann was born and raised in South Haven, Michigan. In 1989 as a young divorced mother of two daughters, Shelly was determined to make a better life for her family. A year later she married Dennis Hartmann, a third generation blueberry farmer who owned a small 10-acre blueberry farm he called True Blue Farms. Between the two of them they tripled their blueberry business within 3 years while maintaining other jobs. This was the beginning to their new life as entrepreneurs.
Now, 14 years later, Shelly and her husband own True Blue Farms, True Blue Country Store, True Blue Processing Inc, TBF Sales Inc, Riecharts Middlebranch Ranch Inc., and Double “N” Ranch Inc. Shelly also serves on the board of directors for Michigan Blueberry Growers Association, Michigan Frozen Food Packers Association, Michigan Association of Western Horses Clubs, and The Michigan Blueberry Advisory Committee.
To learn more about Shelly’s rise from welfare to wealth, you can read her story in Chicken Soup for the Entrepreneur’s Soul. |

Carol Gardner
Founder and CEO of Zelda Wisdom, a greeting card and media company based on images of her dog Zelda that has just been picked up by Hallmark |
At the age of 52, Carol Gardner was facing a divorce that left her with a huge debt, no job, no income, and depressed. Her divorce attorney gave her some advice: “Get a therapist, or get a dog.” Gardner chose the latter and bought a four-month-old English bulldog she named Zelda. They were both underdogs looking for a big dose of unconditional love.
A friend who knew of Carol’s financial plight told her about an annual Christmas card contest that a local pet store was sponsoring. The winner would receive forty pounds of free dog food every month for a year. Carol used her background as a creative director in advertising to combine the visual of Zelda along with verbal wit and wisdom.
With the Christmas theme in mind, Carol borrowed a Santa hat from a neighbor, filled the bathtub with bubble bath and lowered Zelda into the tub. With the hat on her head and a beard made from the bubbles, Zelda was the perfect Santa imposter. Carol snapped the photo and sent it off to the store with the one-liner: “For Christmas I got a dog for my husband... good trade, huh?” Six weeks later Zelda and Carol won the contest. She remembers asking Zelda how many ways she knew to fix dog chow!
Carol sent the prize-winning image out as holiday cards to all of her friends. The overwhelming response sparked the creation of Zelda Wisdom and a few years later, the attention of Hallmark. The unique international greeting card, gift, clothing, jewelry and book line offers wisdom such as “Life is tough...wear a helmet.” “Smile...it could be worse!” “Enjoy life...this is not a rehearsal.” “Go braless...it pulls the wrinkles down.”
Zelda, whose measurements are 32-32-32, allows us to laugh at ourselves and to recognize that things could be worse. “At the core of Zelda Wisdom is humor and healing,” says Gardner. “She always makes me laugh. Zelda and I started out as underdogs, but we are proof that you don’t have to be thin, rich, young or wrinkle-free to be successful. More importantly, you don’t have to be perfect.”
Charles Gibson of Good Morning America calls Zelda “the industry’s top dog!…a supermodel that has it all!” Tough but tender, sweet but strong, Zelda has attitude. Zelda Wisdom allows us to laugh at ourselves and helps us realize that in life’s ups and down, we are never alone. There is a Zelda in all of us!
Zelda is the official "spokesdog" of Delta Society Pet Partners®, an international program dedicated to the human-animal healing bond. She's a certified therapy dog and works with children who have learning disabilities. Zelda's one-liners keep them laughing while they learn to read and write. |

Dahlynn McKowen
Co-author of Chicken Soup for the Entrepreneur’s Soul and a prolific writer, Dahlynn has ghostwritten stories for a former U.S. president, more than two dozen Fortune 100 and 500 corporate founders and CEOs, as well as a few California governors |
Dahlynn McKowen is one of Chicken Soup for the Soul’s most trusted coauthors. Besides being the lead coauthor of Chicken Soup for the Entrepreneur’s Soul, she also coauthored Chicken Soup for the Fisherman’s Soul, Chicken Soup for the Soul in Menopause, the upcoming Chicken Soup for the Soul: Celebrating Brothers and Sisters and is currently creating Chicken Soup for the Female Entrepreneur’s Soul.
Dahlynn and her business partner/husband Ken stay active with their company Publishing Syndicate, a small business that provides writing, ghostwriting and editing services to publishers. The McKowens author many books each year, the most recent being Best of California’s Missions, Mansions and Museums: Bringing the Golden State’s Past Alive for Today’s Travelers for Wilderness Press.
The duo has over fifty years of professional writing experience. Dahlynn is an established freelance writer with numerous book contracts underway. Since 1987, she has produced over 2,000 works including business features, B&B reviews, restaurant reviews and travel articles. Her reputation is such that she has also ghostwritten stories for a former U.S. president, more than two dozen Fortune 100 and 500 corporate founders and CEOs, as well as a few California governors. |

Judi Sheppard Missett
Founder, President & CEO of Jazzercise, Inc. Judi is the most influential figure in modern fitness in the last three decades |
Judi Sheppard Missett founded Jazzercise in 1969. As president and CEO of the world’s leading dance-fitness program, Judi oversees 150 staff members and 6,800 franchisees worldwide. Additionally, she teaches Jazzercise classes, choreographs routines and travels extensively as a guest speaker. Judi also spearheads activities to give back to the community and has collaboratively raised more than $26 million for various charities. Her passion for bringing the joy of fitness to people has led to great success and numerous honors, including induction into the Enterprising Women Hall of Fame, Club Industry Fitness Business Pro’s “Lifetime Achievement Award,” San Diego Business Journal’s “Women Who Mean Business Award,” IDEA Health & Fitness Association’s “Lifetime Achievement Award,” induction into the National Association of Sport and Physical Education Hall of Fame, and March of Dimes “Mother of the Year Award.” |

Sandra Yancey
Founder & CEO of the largest women’s business networking organization in North America and host of eWomenNetwork Radio on the ABC radio network |
Sandra Yancey is a networking expert who teaches others how to create relationships that harness great dividends. She is the Founder and CEO of eWomenNetwork, the #1 resource for connecting and promoting women and their businesses worldwide. Starting with just 20 women in her personal database in 2000, she has grown her organization to now have 113 chapters throughout the U.S. and Canada and a database of over 500,000 women business owners and professionals. Ranked #1 by Business Women’s Network as the best online community for women business owners and professionals in North America, eWomenNetwork.com is the most visited women’s business website on the World Wide Web, receiving more than 200,000 hits daily.
Sandra is the recipient of numerous national business awards, including the 2005 Entrepreneur Star award from Business Women’s Network and Microsoft, 2005 Woman Advocate of the Year from the Women’s Regional Publishing Association, and the 2006 Enterprising Women Advocacy Award from Enterprising Women magazine. She hosts the top-rated eWomenNetwork Radio Show, which broadcasts out of Dallas on the #1 ranked ABC affiliate, 820 WBAP. Sandra has been profiled in hundreds of newspaper and magazine articles throughout North America and is recognized as one of the leading authorities on the topics of networking and relationship building. |
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| 1:30pm - 2:30pm |
Breakout Sessions
Breakout 1
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Forget Selling: Twelve Principles of Influence and Persuasion for Sales, Leadership and Life
Increase sales with instant influence and mental shortcuts in selling to today’s instinctual buyer. Identify and mind-match the decision-making processes and buying styles of the client for a customer connection that creates a competitive advantage. Learn why selling is no longer selling or pitching products but rather buying a piece of the customer’s mind.
The Auto-Response Age: Thinking Without Thinking
- Emotional Triggers: Selling to the Instinctual Brain
- Hot Buttons: What Motivates – Fear – Greed – Exclusivity
- Intuitive Selling: Your Unconscious Intelligence Network
- Persuasion Processes: Mindful and Mindless
- Mental Shortcuts: A Confused Mind Says No
- Word Power: The Best Words Win
- Mark It Sold: High Intention – Low Attachment
- The Human Factor: Integrity
Stop Selling and Telling; Start Partnering and Positioning
- Power Positioning: Increase Sales by Not Selling, but Rather Buying a Piece of Your Customer’s Mind
- Left-Brain Logic Leverage - Right Brain Sensory Sell
- MindShift: Becoming a Sales Magnet to Attract Customers (Intention + Expectation = Attraction)
- Synchronized Selling: Emotional Factors that Compel Action
Mastering the DNA of Influence and Persuasion
- Precision decisions: Learn what questions to ask, when to ask them, and when not to close.
- Productive tension: Systems to qualify and disqualify prospects
- Principles of Perceptual Contrast and Emotional Mind Share
- Principles of Commitment and Reciprocity
- Principles of Scarcity and Social Consensus
- Principles of Participation and Association
- Mind Triggers to Polish and Perfect Your Presentation
As you establish your initial buyer/seller relationship as an alliance and partnership, you transform customers into raving fans making your network your net worth.

Edie Raether
Sales and motivational speaker for clients including JC Penney, IBM and General Motors |
Creating the Action Advantage and an ROI (Return on Innovative Intelligence), Edie Raether is an international authority on breakthrough thinking for personal and business excellence. An expert on the neuroscience of success, influence, and emotional, intuitive and innovative intelligence, her transformational concepts – MindShift, FutureThink, LeaderShift and TeamThink- engage whole-brain performance for personal renewal, strategic positioning, and organizational change. As a keynote speaker, Edie has empowered over 3,500 professional associations and Fortune 500companies such as IBM, General Motors, JC Penney, S.C. Johnson, Oscar Mayer, the Marriott, NCR, Avon, SHRM, MPI, ASTD, NAR, and women entrepreneurial organizations and small businesses
An internationally acclaimed author, Edie’s books have been translated into numerous languages and include: Winning! How Winners Think – What Champions Do, Why Cats Don’t Bark, Sex for the Soul, and Forget Selling! 12 Principles of Influence and Persuasion. In addition to many audio and video Change Mastery programs, Edie has also co-authored several inspirational and business anthologies to make success a conscious choice.
Edie is an expert resource for hundreds of publications such as The Wall Street Journal, USA Today, The New York Times, Prevention, Selling Power, INC, and Reuters. Edie has also shared the platform with such celebrities as Tom Brokaw, Patch Adams, Art Linkletter and Bob Hope.
A human behavioral expert for optimal performance, Edie has over thirty years of experience as an international speaker, performance coach, and corporate trainer in business development. She has also been a college professor, and talk show host with ABC. Edie is a CSP (Certified Speaking Professional) which is the highest earned designation awarded by the National Speakers Association to fewer than 8% of its membership. |
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Breakout 2
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THE BIG PAYOFF In Your Financial Life
Seminar Description:
You're businesswomen, entrepreneurs, you're active in the community, you're caring for your family as moms, sisters, aunts and daughters. You're busy! You are working harder than ever. So why are you finding it more difficult to finance your home, send your kids to college, and save toward retirement?
You're strapped for time. You need a plan. CNBC correspondent Sharon Epperson will lay out a nuts-and-bolts program that you can use to realize your financial dreams. From investing wisely in your home to protecting your family's money and building wealth over the years, Sharon will discuss practical steps toward financial wellness that she writes about in her new book, The Big Payoff.

Sharon Epperson
CNBC Correspondent
Author, THE BIG PAYOFF |
Sharon Epperson, a correspondent at CNBC since 1996, covers personal finance, the energy markets, and other business and financial news for the network. Her reports can also been seen on NBC's Nightly News, Today, the MSNBC network and various NBC affiliates nationwide.
Her personal finance book, The Big Payoff: 8 Steps For Couples To Make The Most Of Their Money -- And Live Richly Ever After, was published by Collins in May and has been featured in numerous publications, radio and television programs.
She is also a personal finance columnist for USA WEEKEND magazine and a contributor to ESSENCE and TIME magazines.
Sharon teaches a course on professional development for graduate students interested in careers in international media and communications at Columbia University’s School of International Public Affairs.
A native of Pittsburgh, PA, she lives in Westchester County, New York with her husband and two children. |
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Breakout 3
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Making your life easier with Microsoft Technology
Abstract:
It’s becoming increasingly difficult to balance work and life. Great advances in technology can help you balance the needs of your business with the needs of you and your family. Join us for an exciting discussion on how you can increase your personal productivity with technology based solutions, and learn how you can get your business online or take your Web site to the next level.
Abstract bullets:
- Practical ways to use Microsoft technology to help work/life balance
- Ways to increase your personal productivity at work
- Marketing tools and resources to help your business succeed
- Entertainment and parental tools for your home PC use
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Breakout 4
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Learn how to connect with the media and expand your PR
This vibrant panel discussion, hosted by Robyn Spizman, prolific writer, nationally recognized television and radio personality and super-shopper, will guide you through making the right connections with the media so that you can expand your business and personal recognition.
Robyn will host Tory Johnson, an innovative entrepreneur who founded a career fair company specifically for women and built it into a major enterprise, Genevieve Bos, founding publisher of Pink magazine and former publisher of Business to Business, Georgia’s most successful business publication, and Jessica Kleiman, Vice President of Public Relations for Hearst Magazines

Genevieve Bos
Owner and founding publisher of “Pink” Magazine and former publisher of Georgia's top business publication, “Business to Business.” |
Genevieve Bos has a successful development, sales, operations and product management background. As publisher of Business-to-Business, Georgia's top business publication, Bos created numerous, sold-out conferences featuring many top Fortune 500 CEOs. She also spent nearly two decades in international software sales before joining Cynthia Good in founding “Pink,” and becoming its founding publisher.
PINK represents more than a color. It´s a badge of honor celebrating a global mission of equity and opportunity - a movement acknowledging all that women are today and will be tomorrow. |

Tory Johnson
Founder and CEO of Women for Hire and regular guest on Good Morning America |
Tory Johnson is the founder and CEO of Women For Hire (www.womenforhire.com), the only producer of high-caliber career expos and recruitment services connecting leading employers with professional women in all fields since 1999. Johnson is also the Workplace Contributor on ABC's "Good Morning America," where she appears frequently to offer advice on a range of career topics, including achieving flexibility and advancement for entrepreneurs and traditional employees. Glamour magazine dubbed Johnson the "raise fairy godmother" for her expertise in coaching a panel of women to ask for-and get-salary increases. She's written three books on career success, including, most recently, Take This Book to Work: How to Ask For (And Get) Money, Fulfillment and Advancement. |

Jessica Kleiman
Vice President, Public Relations Hearst Magazine |
Jessica Kleiman was named vice president of public relations for Hearst Magazines in December 2006. Prior to that, she held the title of executive director since February 2005. She joined the company in October 2000 as senior manager of public relations and was promoted to director in June 2002. In her current role, she oversees all public relations efforts for the magazine division of Hearst Corporation, which includes consumer and trade press efforts for 19 consumer magazine brands; press strategies for both individual magazines and the company at large; media appearances, interviews, and media training for the company’s editors, publishers, and key executives; as well as event publicity. In addition, she helps promote the company’s ancillary divisions, such as brand development, digital media, international, and corporate marketing.
Prior to joining Hearst, Kleiman was director of PR for The Knot, Inc., the nation’s leading wedding website and media company, where she managed the public relations and investor relations for the company’s online sites, books, magazines, gift registry and products. Previously, she spent four years at The Rosen Group, a public relations firm specializing in magazine publicity, where she handled such clients as Arthur Frommer’s Budget Travel, Cooking Light, Weight Watchers magazine, and Yahoo! Internet Life.
Kleiman started her career as a freelance writer for such publications as Bridal Guide, CosmoGIRL!, New York Post, Seventeen, Weight Watchers magazine, and YM.
She graduated with a B.A. in Communication from the University of Michigan in Ann Arbor. She resides in New York with her husband, an advertising copywriter. |

Robyn Spizman
Author, TV Personality |
Author, TV personality, reporting on shopping and consumer topics, Robyn Spizman is a natural and has appeared with helpful tips and creative gift-giving advice for more than two decades on many of America’s leading talk shows, including repeated appearances on NBC’s Today Show, Oprah’s Oxygen Network as well as National Public Radio and The New York Times. As a consumer advocate on NBC Affiliate WXIA-TV in Atlanta for more than twenty years, she reports weekly in her popular Been There Bought That segment.
www.robynspizman.com |
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| Breakout 5 |
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Publishing Straight Up: Successful Authors Tell It Like It Is
Take full advantage of 20/20 hindsight with those who have just been there. A thoughtful exchange about the common lessons learned from some of the successful authors/members of eWomenPublishingNetwork. You will learn about:
- What worked and what didn't
- What they would do differently next time
- How they made it happen
- Their biggest "ah hahs" and greatest successes

Jan B. King
Founder and the Editorial Director of eWomenPublishingNetwork |
Jan B. King is a founder and the Editorial Director of eWomenPublishingNetwork, devoted to transforming women who are experts with important contributions in their fields into successfully published authors. She is the author of two books. Her book Business Plans to Game Plans is praised by academics and business people alike and is in its 3rd edition (John Wiley & Sons, 2004). Her second book Smart Women Publish was published in 2005. She is also a member of the Author's Guild.
She began her career with Merritt Publishing, a then 30-year-old publishing company, in 1983. When the company's founder retired in 1990, she became President and CEO. Ms. King transformed this small niche publisher into an employee-owned business as well as a recognized brand for financial information to professionals and consumers. She doubled revenues during the first half of her eight-year tenure, finally leading the company through an employee-buyout and its eventual sale to a leading computer based training company in 1998. |

Julie Lenzer Kirk
an award-winning entrepreneur and author of The ParentPreneur Edge: What Parenting Teaches About Building a Successful Business |
Julie Lenzer Kirk,
an award-winning entrepreneur and mother of two, grew her business to
multi-millions in revenues while raising her family. She cashed out of her
company and now teaches entrepreneurship at the University of Maryland. She is
the author of The ParentPreneur Edge: What Parenting Teaches About Building a
Successful Business (Wiley, June 2007).
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Gloria MacDonald
Founder and President of Perfect Partners and co-author of the book Laws of the Jungle: Dating for Women Over 40 |
Gloria MacDonald is the Founder and President of Perfect Partners, The Personal Relationship
Executive Search Firm, a highly successful, personalized matchmaking service.
Drawing from her experience, having interviewed hundreds of single men and
women, and put together over 1400 couples, Gloria is co-author of the book
Laws of the Jungle: Dating for Women Over 40 (2007).
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Jenifer Madson
A Financial Success Coach, and the author of the award-winning book, A FINANCIAL MINUTE: From Money Madness To Financial Freedom, One Minute At A Time! |
Jenifer Madson is a nationally renowned Financial Success Coach, and the author of the award-winning book, A FINANCIAL MINUTE: From Money Madness To Financial Freedom, One Minute At A Time! She has brought her unique brand of financial wisdom to television and radio programs across the country, been featured in national magazines such as Shape and The Nest, and was recently dubbed one of the Top 5 Female Entrepreneurs in Denver by Colorado Company Magazine, for her work in raising financial awareness for underserved portions of the community. Today she is called upon by corporations and individuals around the world to share her secrets of financial transformation. She lives in Denver, Colorado |

Jean Starling
Author of Taking the Reins: Let Horses Teach You to Lead with Spirit |
Jean
Starling received an MBA in International Business and after working in corporate America
for many years, indulged her passion for horses when she and her husband bought
Sunshine Hills Ranch to raise, breed and show quarter horses. To her surprise,
it was then that she reached a deeper understanding of leadership and how to
teach it. She is the author of Taking the Reins: Let Horses Teach You to
Lead with Spirit (2007).
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Ann Tardy
Creator of the LifeMoxie! movement and author of Life Moxie! Nine strategies for Taking Life by the Horns |
Ann Tardy, a
CPA-and-corporate-attorney-turned-queen-of-moxie! As the creator of the
LifeMoxie! movement, Ann infused her passion into LifeMoxie!, the
ambition-on-a-mission company inspiring and motivating others to be their
biggest selves with the art of creating their own life moxie. She is the author
of Life Moxie! Nine strategies for Taking Life by the Horns (2007).
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| 3:00pm - 4:15pm |
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Main Stage Session
- Book Yourself Solid
During the Book Yourself Solid session, Michael will take you by the hand and walk you down the path to creative, profit-producing, smarter sales tactics that work. You’ll…
- Build a foundation for your speaking business
- Learn how to build real trust and credibility in your marketplace
- And how to easily execute the Book Yourself Solid 7 Core Self-Promotion Strategies that will make the most of your time, money and energy

Michael Port
Trainer, Coach, Consultant, and Author described as a “Marketing Guru” by the Wall Street Journal |
Called a “marketing guru” by the Wall Street Journal, Michael Port, has lectured, trained, inspired, and provided coaching and consulting services to over 20,000 business owners in the last two years alone. As a speaker, he has headlined events with leaders like Brian Tracy and Tony Robbins.
Michael is the author of the national bestselling Book Yourself Solid, The Fastest, Easiest and Most Reliable System For Getting More Clients Than You Can Handle Even If You Hate Marketing And Selling and the soon to be released Beyond Booked Solid: Now, Build a Bigger, Better Business By Leveraging the Power of People and Processes to Make More Money While Working Less. He’s also a contributing author to Success Secrets of the Online Marketing Superstars and Guerrilla Marketing for Job Hunters.
Michael received a Bachelor of Arts in Psychology from Tulane University and a Masters degree from New York University.
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| Sunday June 10, 2007 |
| 9:00am - 10:15am |
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Keynote
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Stedman Graham, speaker, author, business consultant and educator will speak on branding yourself for success at the eWomenNetwork International Conference and Business Expo 2007. Mr. Graham will focus his message on how you can know yourself and brand yourself for success in life and in the marketplace.
• How to lead a Dynamic life by pursuing unique goals and dreams
• Leaving Your Comfort Zone to Pursue Your Dreams
• Following Your Journey along the Success Process
• Pushing Your Talent to the Outer Limits
• Dealing with Failure and Moving toward Success

Stedman Graham
New York Times best-selling author of You Can Make It Happen: A Nine-Step Plan for Success, Masterful branding expert and CEO of S. Graham & Associates |
Stedman Graham is an entrepreneur par excellence, Chairman and CEO of S. Graham & Associates (SGA), a management and marketing consulting company, and bestselling author of You Can Make It Happen. As a businessman, educator and speaker, he presents, consults and conducts training with corporations, organizations and nonprofits, teaching that in the 21st century, your talent and skills above all else will define your value.
A highly sought after speaker, Graham presents on the topics of maximizing leadership, achieving success, growing a business, embracing diversity, achieving optimal health, and personal and professional branding. His corporate seminars are driven by his proprietary Nine-Step Success Process™. In addition, Graham educates individuals and industries on using Success Circles™ a work-life balance tool he developed to make information and experience relevant to personal, professional and business growth.
Graham has authored ten books, including two New York Times bestsellers, You Can Make It Happen: A Nine-Step Plan for Success and Teens Can Make It Happen: Nine Steps to Success. Build Your Own Life Brand explores the concept of personal and professional branding. Move Without the Ball is a collection of principles that teaches students that sports are a part of life, not life itself. Who Are You? Building Your Life’s Foundation focuses on success through self-discovery. His latest release Diversity: Leaders not Labels includes his unique approach to eliminate barriers to success.
Actively involved in education, Graham is a former adjunct professor at the University of Illinois-Chicago where he taught a leadership course based on his Nine-Step Process. At the Kellogg Graduate School of Management at Northwestern University, he taught a management strategy course entitled “The Dynamics of Leadership.” He also founded and directed George Washington University’s Forum for Sport and Event Management and Marketing – the first of its kind in the country.
Graham has shown a lifelong commitment to youth and community. In 1985, Graham founded AAD Education, Health and Sports, a nonprofit organization of athletes and other civic leaders committed to developing leadership in underserved youths. An organization with over 500 professional athletes, AAD has served over 15,000 students through education and scholarships. Graham serves on several boards to include the national board of Junior Achievement (JA) and the 7-Eleven Education Is Freedom Foundation, and he is a member of the Economic Club of Chicago.
Graham holds a bachelor’s degree in Social Work from Hardin-Simmons University. He received a master’s degree in Education from Ball State University and an honorary doctorate in Humanities from Coker College, where he is also a distinguished visiting professor. |
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| 10:30am - 11:30am |
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Keynote
- In this dynamic presentation, Carly Fiorina, former chairman and CEO of Hewlett-Packard, uses her personal experiences to share with audiences the three essential elements that espouse her vision of leadership -- Character, Capability and Collaboration. As a high-profile CEO for a Fortune 500 company with over 25 years of corporate experience, she knows that leadership is more than your title, salary, the size of your organization or budget. It requires unlocking the potential in each person within the organization, instilling a sense of purpose and direction, and a willingness to take risks and stand alone, if necessary. Fiorina shares personal stories of leadership that demonstrate that anyone can lead from anyplace at anytime, that - first and foremost - leadership is a choice.

Carly Fiorina
First Woman Chairperson and CEO of a Fortune 20 Company, Hewlett Packard, and Author of Tough Choices |
Throughout an extraordinary career in business, Carly Fiorina has successfully blazed new trails, taken risks and defied the odds. As the former chairman and chief executive officer of global technology solutions provider Hewlett-Packard, she brought all of her skills to bear to write a new chapter in the life of a historic company.
After joining HP in July 1999, Fiorina led the reinvention of the company many associate with the birth of Silicon Valley, returning HP to its roots of innovation and inventiveness. Fiorina successfully led HP's controversial merger with Compaq Computer Corp., now recognized as the most successful high-tech merger in history.
In keeping with more than six decades of HP corporate stewardship, and during a time when corporations make up 51 of the 100 largest economies in the world, Fiorina called for a new era of leadership, one in which corporate leaders have an opportunity to redefine the role of the corporation, to use profit engines to raise the capabilities, extend the hopes, and extinguish despair of people across the globe.
Fiorina took an unconventional route to becoming CEO of a leading technology company, earning a bachelor’s degree in Medieval History and Philosophy from Stanford University. Fiorina holds a master’s degree in Business Administration from the Robert H. Smith School of Business at the University of Maryland at College Park, Md., and a Master of Science degree from MIT’s Sloan School.
Prior to joining HP, Fiorina spent nearly 20 years at AT&T and Lucent Technologies, where she held a number of senior leadership positions and directed Lucent's initial public offering and subsequent spin-off from AT&T.
Fiorina was named an Honorary Fellow of the London Business School in July 2001. She has been honored with the 2002 Appeal of Conscience Award and the 2003 Concern Worldwide “Seeds of Hope” Award in recognition of her worldwide efforts to make global citizenship a priority for business. The Private Sector Council honored Fiorina with its 2004 Leadership Award for her contributions to improving the business of government. The White House appointed her to the U.S. Space Commission to advise it on the nation's space science agenda and contribute a broad range of high-tech expertise. Fiorina also sat on the New York Stock Exchange's executive board.
Fiorina has previously served on the boards of Cisco Systems, Kellogg Company and Merck & Company. She currently serves on the boards of CyberTrust (specializing in cybersecurity), Revolution Healthcare Group, MIT Corporation Board of Trustees and Taiwan Semiconductor Manufacturing (TSCM).
In her October 2006 best-selling memoir, Tough Choices, Fiorina talks about her career and her views on such issues as what constitutes a leader, how women can thrive in business and the role technology will continue to play in reshaping our world . |
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